This 32 storey tower is designed to provide a dramatic and recognisable image for Doha Bay, and to be individual and distinct from the the many tall buildings currently planned or under construction in this area of the city. The orientation of the building takes full advantage of spectacular views back towards the bay.

The narrowness of the site coupled with the desire to provide large, flexible open floor plates suitable for multinational tenants, led us to place the building's core to one side. The core is expressed as a solid element on the northwest side of the tower, where it does not obscure important views and has the added benefit of preventing afternoon sun from heating up the offices, thus saving energy.